ISAs for every generation
ISAs are a versatile and tax-efficient tool for saving and investing, offering benefits for every stage of life. Whether you’re starting early with a Junior ISA, saving for your first home with a Lifetime ISA (LISA), growing your wealth with a stocks and shares ISA, or planning for intergenerational financial security, there’s an ISA that fits your goals. Here’s how ISAs can help different generations plan for the future.
Cash ISAs: secure and accessible savings
Cash ISAs are a straightforward way to save with no investment risk, making them ideal for short-term goals or building an emergency fund.
- Tax-free interest: All interest earned is free from income tax, helping your savings grow faster.
- Low risk: Your money is protected, and there’s no risk of loss due to market fluctuations.
- Who it suits: Perfect for those who prioritise security and easy access to their savings.
Junior ISAs: investing for their future
Junior ISAs are designed to help parents and grandparents save for children under 18. By starting early, you can take advantage of compound growth to build a significant fund for your child’s future.
- Tax-efficient savings: Contributions (up to £9,000 per tax year) grow free of income tax and capital gains tax.
- Future milestones: Funds can be used for education, a first home, or other important milestones once the child turns 18.
- The power of starting early: For example, investing £50 a month from birth could grow into a significant fund by the time the child reaches adulthood, depending on investment performance.

Lifetime ISAs: your first step to a home or retirement
Lifetime ISAs (LISAs) are ideal for young adults saving for their first home or retirement. They offer a government bonus that can make a real difference to your savings.
- Government bonus: For every £4 you save, the government adds £1 (up to a maximum bonus of £1,000 per year, with a £4,000 annual contribution limit).
- Flexible use: Funds can be withdrawn penalty-free for a first home deposit (on properties up to £450,000) or accessed tax-free at age 60 for retirement.
- Age eligibility: LISAs are available to savers aged 18–39, making them a great choice for those starting their financial journey.
Stocks and shares ISAs: growing your wealth over the long term
Stocks and shares ISAs offer a way to invest for medium- to long-term goals, providing growth potential that cash ISAs may not match.
- Investment benefits: Your returns are free from income tax and capital gains tax.
- Diversification: Invest in a mix of funds, shares, and bonds to manage risk while seeking growth.
- Staying the course: Market fluctuations are normal, but staying invested over the long term can help smooth out the highs and lows.
- Who it suits: Ideal for savers comfortable with investment risk and looking to build wealth over 5+ years.
Intergenerational wealth planning: building financial security across generations
ISAs can play a valuable role in intergenerational financial planning, helping families support one another while minimising tax liabilities.
- Gifting opportunities: Parents and grandparents can contribute to Junior ISAs or gift money for an adult child’s ISA contributions, helping them build financial stability.
- Shared family goals: ISAs can help fund education, home deposits, or other significant family milestones.
Speak to your adviser
No matter your life stage or financial goals, ISAs offer powerful tools for building a secure future. To find the right ISA strategy for you or your family, speak to your financial adviser for tailored guidance.